Telecom companies have started implementing 5G networks at select locations across the U.S. In this article, we discuss the baseline implications of 5G, its impact on mobile customer experience, and how brands can adapt to this paradigm shift.
5G (Fifth-generation wireless) network has already made its headway in the U.K., the U.S., and Australia and promises to revolutionize the mobile Customer Experience (CX).
To put things in perspective, 5G offers a download speed of 10 gigabytes per second, which is ten times faster than 4G. According to a survey by MATRIXX Software, 87% of respondents plan to upgrade their phones to a 5G-powered device.
The average American spends over 3 hours on their smartphone every day. The adoption of 5G in marketing will cause a significant shift in consumer behavior and, to cater to these needs, marketers will have to identify effective ways to enhance mobile CX.
Here are five ways 5G will impact CX in mobile marketing.