Skip to content

5G WIRELESS

  • Home
  • News
  • Videos
  • Contact Us
  • About Us

AT&T starts showing pause ads with motion and sound on DirecTV

by

AT&T starts showing pause ads with motion and sound on DirecTV

Sponsored Links


Cindy Ord/Getty Images for Vulture Festival

Since the end of last year, reports indicated that AT&T was planning to add pause ads to its video platforms. According to Variety, the telecom has flipped the switch. AT&T is currently testing the ads on DirecTV, its satellite TV service, and “other” video platforms it owns. They’re also more like traditional ads than the pause ads you might see on Hulu. Variety reports they include both sound and motion, playing 30 seconds after you stop a video to take a break.

This is significantly different from how Hulu does things. With Disney’s service, pause ads are only part of the experience if you stick with the base $6 per month tier. Additionally, there’s no sound or motion with Hulu’s pause ads; they’re static images that take over part of your screen. However, Brian Lesser, the CEO of AT&T’s Xandr advertising division, contends the telecom still sees the new ads as “non-interruptive.” Lesser went on to claim that research suggests people “would rather see immersive advertising than a freeze-frame of a screensaver of something else.”

Recent history suggests most people would probably disagree with Lesser’s assessment. When Netflix tried running promos between episode breaks last year, the small subset of users the company tested the feature with were livid. There’s obviously a very delicate balance content providers have to strike with ads. And if AT&T’s forums are any indication, the company hasn’t found that balance just yet. What’s more clear is that pause ads are the new normal. AT&T told Variety it will likely provide further details on the platform at CES in January.

Source:
Variety
In this article:

ads, advertising, AT&T TV, att, av, business, DirecTV, entertainment, hulu, internet, pause ads, services, streaming, streaming video, television, tv
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Comment



Comments



Share



Tweet



Share



Save

Published at Tue, 10 Dec 2019 18:13:00 +0000

Post navigation

Previous Post:

‘Twin Peaks VR’ trailer offers a dive into David Lynch’s mind

Next Post:

Google groups news results by story to show you relevant articles

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Recent Posts

  • DOD Announces $600M For 5G Testing, Including At Naval Base San Diego
  • COVID lockdown increases pressure on network operators
  • Watch Google’s Pixel 5 event with us here at 2PM ET!
  • The Morning After: What the app store ‘ban’ means for TikTok and WeChat
  • You’ll need more than $299 to truly enjoy next-gen gaming

Categories

  • News
  • Videos
© 2021 5G WIRELESS | WordPress Theme by Superb Themes